CONTENT DIRECTIVE

Give Your Social Content a Job

A Content Directive gives you the strategy behind what you post, so you or your team can create social content with a clear message, purpose, and next step.

We map what to talk about, how to approach each topic, what format may work best, and what action the content should encourage.

1 month · $300
3 months · $750

Social Is Part of the Strategy

Social media is often the most visible part of marketing.

It isn’t the whole thing.

For many businesses, social works primarily by attracting attention, building familiarity, generating leads, and moving the right people toward the next step.

That could be a purchase.

Sometimes it’s joining your email list, visiting a product or service page, booking a call, downloading a resource, or starting a conversation.

The important part is knowing what you want the content to accomplish before you create it.

Your social content shouldn’t just keep you visible.

It should give attention somewhere useful to go.

What We Direct

Your Content Directive gives you or your content team clear strategic direction for the period covered.

Depending on your business and platforms, that may include:

• content topics and themes

• individual post concepts

• recommended angles and talking points

• hooks, cover text, or on-screen text

• caption direction

• calls to action

• video or visual direction

• format and platform recommendations

• inspiration references

• audio suggestions where relevant

• hashtag direction

• lead-generation and conversion pathways

The result is not a pile of disconnected post ideas.

It’s a content plan built around what your business needs the channel to do.

Strategy Without Reinventing the Wheel

You may already have someone who can create the content.

A social media manager. A VA. A designer. An internal marketer. You.

The Content Directive gives that person the strategic direction to work from.

Instead of asking:

“What should we post this week?”

you have a clear framework for:

what to say, why you’re saying it, how to present it, and where the audience should go next.

That means less guessing at the execution level and more consistency across the content you’re already investing time in creating.

How It Works

1. Understand the Business

We start with your strategy call to understand what you sell, who you’re trying to reach, what you want to be known for, and where your audience can currently take action. 

2. Set the Direction

We establish the themes, messages, objectives, and content opportunities that make sense for the period ahead.

3. Build the Directive

We map individual content directions with the information your team needs to turn the strategy into finished posts.

4. Put It to Work

You or your content team create and publish from the directive, adapting execution naturally to your brand and platforms.

Choose Your Directive

One-Month Content Directive

A focused month of strategic social direction.

Best when you need a clear content plan for the immediate future, want to test a more deliberate approach, or have a specific campaign, offer, or objective coming up.

Includes a 30-minute strategy call.

$300

Three-Month Content Directive

A full quarter of strategic content direction.

The longer runway gives us more room to build recurring themes, reinforce key messages, develop audience familiarity, and create a more connected journey across your content.

Includes a 60-minute strategy call.

$750

Attention Is Only the Beginning

A strong social strategy can generate interest, leads, conversations, and sales.

What happens after someone takes action matters too.

That’s why we pay attention not only to what the content says, but where it sends people.

Where appropriate, we may direct attention toward channels your business has greater ownership over, such as your website, email list, or direct customer pathways.

Because growing an audience on someone else’s platform is useful.

Building a relationship you can continue outside that platform is more valuable.

Who It’s For

The Content Directive is a strong fit if:

• you know you should be using social more strategically but don’t know what to post

• your content feels disconnected from your offers or business goals

• you already have someone creating content but they need stronger strategic direction

• you’re spending too much time inventing content from scratch

• your account is active, but you’re unclear what that activity is supposed to produce

• you want your social presence to support a wider lead-generation or sales strategy

Stop Posting Just to Post

You don’t need more content for the sake of filling the feed.

You need a reason for creating it.

We’ll give your social content a clear direction, connect it to what the business is trying to accomplish, and make the next few weeks or months much easier to execute.

1 month · $300
3 months · $750